Paul Whitney

Quality Gift Card Carriers and Gift Card Holders can enhance the gift card experience

Today's gift of convenience is a Gift Card. It takes away the hassle of trying to decide what would be the best present to buy. For example, what does Cousin Sally really want for her birthday? A gift card removes all of the guesswork and ensures that you... Read >

Make your Direct Mail get noticed - Use a Custom mailing Pack

In my daily work routine there is nothing more likely to fill me with disdain than the sight of the morning's business mail. A stack of flat brown or white envelopes generates not one iota of enthusiasm or anticipation. OK, so it's nice when an envelope c... Read >

Don’t waste your advertising budget. Interactive Marketing Items make successful B2B Promotions

When trading conditions are good there is a lot of money wasted on poor B2B direct marketing campaigns. It is almost as if the person authorising the marketing expenditure doesn't care whether the campaign is any good just as long as they are seen to be d... Read >

Advertising, Marketing and Promotion Items that Turn and Rotate make Good Direct Marketing Pieces

In the quest to gain new customers through creative direct mail it is possible to over-egg the pudding by trying to be too clever. There are certain attributes that are very desirable in a mail shot but it is easy to go too far in trying to achieve certai... Read >

Expanding Promotional Items Inspire Innovative Advertising and Marketing Ideas

"Think Big" is an advertising slogan that goes round and comes around again and even though "Small is Beautiful" had its day, it only invited the rejoinder "But Bigger is Better". So, what is it about being big that appeals so much to the ad men? I think ... Read >

Promotions, Marketing and Advertising Products with Customer Interaction for Direct Marketing

Web searches for "direct mail response" and similar topics report that "Dimensional Marketing" generates much higher response rates than "flat mail". This well-documented trend should not come as much of a surprise to marketing professionals. To see an in... Read >

Where to look for Direct Mail Ideas, Advertising Ideas, Marketing Ideas and Promotional Ideas

With the recession biting deep, advertising and marketing budgets are being asked to produce more for less and creative professionals are wracking their brains to come up with new ideas to make business-to-business marketing efforts hit home. The $64,000 ... Read >

Cardboard engineering and paper engineering techniques can create unique direct mail pieces

Business to Business advertising and marketing has never been in a tighter situation than it is today. Marketing budgets have been cut back in the wake of the rampaging recession and pressure is being applied by company accountants to tighten belts even f... Read >

Direct Mail with a difference – these promotional packs offer a big surprise

So many pieces of business-to-business direct mail show such a depressing lack of imagination that it makes me wonder if the companies who are running the campaigns have got money to burn. Every morning when my business mail lands on my desk, at least 5 i... Read >

Versatility is the Key to Successful Direct Marketing. Creative pop up mailers offer a solution.

Designing a successful direct mail campaign can be a tricky business at the best of times but when times are hard - as in the current economic downturn - it is essential that your marketing efforts are made to work for your company. First of all, it i... Read >

Something different in Greeting Cards - humorous cards with Wobbly Bits.

When you go down to the mall and enter the biggest greeting card emporium that you can find, have you ever marvelled at the amount of cards on display and yet wondered why there doesn't seem to be the one that just fits the bill? It's an odd conundrum and... Read >

Extend the life of your promotional direct mail with a pop up pen holder

According to many direct mail pundits there are 3 golden rules that all direct mail campaigns should aspire to. It is sometimes referred to as the 3:33 rule. Here's how it goes:- 1. Your mailer should be sent in a pack that stands out in a crowd". In o... Read >

Looking for Direct Marketing Ideas? You need 3D pop-up mailers!

In difficult times such as these it becomes increasingly important to find direct marketing ideas that really work. You can ill-afford to waste a hard-earned marketing budget on a campaign that fails. However, the temptation is to save money and plump for... Read >

Interactive Promotional Products produce great results in B2B Direct Mail and Direct Marketing

"Pop-Up Mailers" are a style of promotional marketing and advertising products that really capture the imagination. This type of product is most often used in Business-to-Business direct marketing campaigns. Each product has a high degree of user-interac... Read >

How to economize on gifts without looking cheap - A gift of wine with a bottle bow

Let's face it, no matter how hard you try, you just cannot escape it - news of the credit crunch is everywhere. It seems like the news hounds are desperate to print any point of view that adds to the doom and gloom, even though the message is the same eve... Read >