Paul Whitney

name Paul Whitney is the Joint Managing Director of Whitney Woods Ltd, one of the UK's largest manufacturers of promotional pop-up mailers and interactive marketing products. The company features many marketing ideas throughout its website.

Cardboard engineering and paper engineering techniques can create unique direct mail pieces

18th July 2009
Business to Business advertising and marketing has never been in a tighter situation than it is today. Marketing budgets have been cut back in the wake of the rampaging recession and pressure is being applied by company accountants to tighten belts even f... Read >

New Marketing Ideas in the In-store Niche of Bottle Promotions

04th November 2008
Walk into your local supermarket and whether you know it or not, you are slap bang in the middle of an advertising and marketing bombardment. In-store advertising and marketing covers just about everything that is in the supermarket including the design o... Read >

Marketing Ideas – Innovative Marketing Products with Interactive Movement

04th November 2008
Coming up with new advertising and marketing ideas can be difficult. Creative professionals might go to many different sources of reference for inspiration. Inspiration for many campaigns is to be found in movement and my suggestion is to start your searc... Read >

Bottle Promotions, Bottle Collars, Bottle Hangers and Neck Tags - Time for a Boost

03rd November 2008
When you walk down the wines and spirits aisle in your local supermarket you will occasionally see a bottle with a promotional product hanging from the bottleneck or maybe the bottle has something wrapped around its neck like a collar. These bottle promot... Read >

Creative Use of Paper Engineering Cuts and Folds can Produce New Promotional Pocket Media

15th September 2008
It's surprising what you can do with a little imagination. Simple ideas are often the solution to a major problem. Take the example of a major airline company back in the nineties. The company was spending a fortune on promotional literature, handing out ... Read >

Wheel charts, calculators, information discs, spinners – what DO you call these things?

09th September 2008
Have you ever thought about the difficulties of manufacturing and marketing a product that doesn't have a name? I don't mean a totally new product for which you can invent a name and market the product from scratch. I mean a product that has been around f... Read >